Building on the strategic minds in your organization

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Coming Soon: Nashville

We'll be gathering in Nashville, TN for an in-depth 2-day training on strategy, audience research and competitive intelligence. Ready to join? 

We combine short lessons with interactive modules to make the learning stick. Our goal is to train you to do the work, not to tell you how we do it. Time spent with Instil is time sharpening your skills. Here's an overview of the curriculum:

Marketing basics for strategy
How decisions get made - Behavioral Economics
3 Phases of Strategy:
1. Foundational Phase
    Competitive Research
    Consumer Journey
       Behaviors / Habits
2. Campaign Phase
    Brand Involvement   
    Role of Media
    Creative Brief
3. Post Phase