Building on the strategic minds in your organization

Curriculum

 
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But seriously, This is What we teach

Our curriculum combines short lessons with interactive modules to make the learning stick. Our goal is to train you to do the work, not to tell you how we do it. Time spent with Instil is time sharpening your skills. The curriculum:

Marketing basics for strategy
How decisions get made - Behavioral Economics
3 Phases of Strategy:
1. Foundational Phase
    Competitive Research
    Consumer Journey
    Personas
       Behaviors / Habits
       Psychographics
2. Campaign Phase
    Brand Involvement   
    Role of Media
    Creative Brief
        Insights
        Goals
3. Post Phase
    Research
    KPIs